tag:blogger.com,1999:blog-73847332011-07-14T16:36:22.789-05:00Introduction to Marketing, MKTG 3350, serves as a required course to business majors at Texas Tech University. Through the use of teams, lectures, in class exercises and electronic discussions, students actively learn about the principles related to the discipline.Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.comBlogger201100tag:blogger.com,1999:blog-7384733.post-1091669521713332662004-08-04T20:14:00.000-05:002004-08-04T21:02:12.990-05:00

We reached the end of our class. And I am happy. We put a lot into the course and, based on your comments, y'all got a lot out of it. I know I did. By today, I felt exhilarated because I taught something of value and meaning. I saw several instances from almost everyone that you took ownership of the lessons and made the knowledge yours. That is pretty powerful. Some general comments about the

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com6tag:blogger.com,1999:blog-7384733.post-1091288843258417442004-07-31T10:43:00.000-05:002004-07-31T10:47:23.256-05:00

Fellow student Avery Cowan submitted a link, which appears in the title, about advertisers' attempts to cut through clutter. This article explains how advertising affects people’s daily lives. We see advertisements at the store, in the home, and on the street. Many advertisements are viewed and mentally noted without even realizing it. The article also looks at how advertisers seek out new

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com15tag:blogger.com,1999:blog-7384733.post-1090969521784602862004-07-27T17:58:00.000-05:002004-07-27T18:06:53.463-05:00

I have posted the rubric from the HCA case along with the SWOT we wrote in class. Please review them before submitting the SWOT and case for PapaJohn, which is due July 28 according to our syllabus. Rubric SWOTAlso, I returned the previous cases, NBB and Base Pro Shop, to the respective writers. They should have forwarded the case with my remarks to the rest of the group. Please review my

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com0tag:blogger.com,1999:blog-7384733.post-1090159371978355642004-07-26T20:35:00.000-05:002004-07-26T20:54:49.676-05:00

Update 07.26.04 Volkswagen announced declining profits and issued a profit warning in this Associated Press wire story. VW blamed everything but the obvious for slowing sales in North America and Europe. Namely, the German manufacturer needs to reposition the Jetta and the Golf. Toyota's attempts to woo Generation Y buyers have missed the mark so far in this New York Times article. The second

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com15tag:blogger.com,1999:blog-7384733.post-1090889503062977012004-07-26T19:46:00.000-05:002004-07-26T19:57:13.696-05:00

Fellow student Rachel Griffin submitted the following comments Wal-Mart executes a nearly perfect marketing strategy, which is hard to beat. But is that good for the welfare of our country? I think Wal-Mart is an example of too much marketing. They enjoy a competitive advantage with all the 5 Ps are in place, but they ignore what society needs in favor of profits. I think the government should

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com11tag:blogger.com,1999:blog-7384733.post-1090720896177299262004-07-24T20:50:00.000-05:002004-07-24T21:03:41.170-05:00

J.C. Penny’s scored strong sales growth in the late 1980s and early 1990s with its private labels such as Strafford men's dress line, Hunt Club collection of casual clothing, and Arizona Jean Company. However, quality suffered and sales dropped. How much did Penny’s acquisition of Eckerd’s hurt the company's focus on its private label lines? Now, the Plano, Texas, wants to reinvigorate the

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com10tag:blogger.com,1999:blog-7384733.post-1090684512214321442004-07-24T07:38:00.000-05:002004-07-24T21:11:08.416-05:00

As part of 1996's Telecom Deregulation Act, Congress required local phone companies such as Verizon and SBC to open its telephone networks to competitors. The act set the rates, which were far below market value according to the local phone companies. A judge ruled last week that the FCC lacked the authority to enforce the rate structure. Local phone companies could determine the price that AT&

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com0tag:blogger.com,1999:blog-7384733.post-1090546355706241702004-07-22T20:11:00.000-05:002004-07-22T20:34:16.440-05:00

Clear Channel, the nation's largest chain of radio stations, made two significant announcements. In the first, posted here, the San Antonio based company will limit the number of commercial time. In one market, advertising breaks were reduced from 16 to 12 minutes. However, the article does not mention whether this will include house advertisements. In other words, will the station reduce its

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com4tag:blogger.com,1999:blog-7384733.post-1090284193195876672004-07-19T19:28:00.000-05:002004-07-19T19:43:48.236-05:00

At least $25 million later, the University at Buffalo cannot out draw high school football teams in Texas. The opportunity cost stagger the mind when considering UatB's bonfire to the vanities, a Division I-A football team at a public university in New York. Think about the July 19 lecture. What is UatB really selling? What are they marketing? Is the core football group large enough to support a

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com9tag:blogger.com,1999:blog-7384733.post-1090163496645277422004-07-18T09:35:00.000-05:002004-07-18T10:29:43.836-05:00

About two years ago, I advised a chain of weekly newspapers in southern New York and northern New Jersey about putting together a web site. As part of that process, I scoured web sites from different stripes of newspapers and other media outlets such as radio and television. It quickly became apparent that newspaper web sites were achingly dull. Their presentation was horrific; the content limp.

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com5tag:blogger.com,1999:blog-7384733.post-1090160722089885582004-07-18T09:08:00.000-05:002004-07-18T10:30:40.613-05:00

When the Atari 2600 and the Intelivision video game systems roamed the Earth (circa 1981), boys accounted for nearly 9 out of 10 console and cartridge buyers. As hard core gamers moved from the consoles to the Commodore 64 and Apple IIe computers, boys continued to account for 90% of game title sales. Where were the girls? In this Wall Street Journal article, the title sellers and the console

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com13tag:blogger.com,1999:blog-7384733.post-1089684108010618572004-07-12T20:08:00.000-05:002004-07-12T21:15:46.836-05:00

Two stories from the New York Times illustrate two points. First, stories about marketing appear outside business publications or pages because these stories were printed in the Times' Art section. Second, non profit organizations face the same strategic challenges as its for-profit brethren. In the first story, the City's more famous museums are struggling with shows. Specifically, their

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com2tag:blogger.com,1999:blog-7384733.post-1089680878570524922004-07-12T20:00:00.000-05:002004-07-12T21:06:29.173-05:00

A friend who worked for Ford, and whose dad toiled at GM, said Detroit could never wean itself from consumer rebates, which started in the late 1970s, and dealer incentives, which started almost the day the first independent dealership opened. Although GM and Ford offer increasingly larger incentive packages, several name plates like Honda and Toyota have so far resisted the pressure. Honda did

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com4tag:blogger.com,1999:blog-7384733.post-1089492904845943822004-07-10T15:50:00.000-05:002004-07-10T15:57:35.616-05:00

Those of you who asked about the relationship between Economics, the law, and Marketing, will find this New York Times article appealing. DeBeers, one of the largest cartels, began a shift in the late 1990s from a cartel to a marketing cooperative. The firm argued that the value of its brand, which will talk about later in the course, exceeded its sales revenue. In other words, DeBeers could make

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com2tag:blogger.com,1999:blog-7384733.post-1089435230146470632004-07-09T23:43:00.000-05:002004-07-10T15:55:58.430-05:00

Folio, a trade journal that covers the magazine industry, features three stories about the magazine market in Canada. The articles are posted here: Canada 1 Canada 2 Canada 3 As you read these stories, you should be thinking about chapters 2 through 4 from your text book. What strategy are Canadian publishers using to compete against the titles from the lower 48? To answer the strategy element

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com2tag:blogger.com,1999:blog-7384733.post-1088954737690467022004-07-04T10:12:00.000-05:002004-07-04T10:39:58.343-05:00

Friday's Wall Street Journal carried two stories that develop at the intersection of haute couture and marketing. In the first article, which appears here, Wal-Mart's private label, George, is not meeting industry expectations. In Marketing, many professionals examine the congruence, or fit, between a brand and a product. Wal-Mart appears to have congruence issues. Do consumers think that

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com5tag:blogger.com,1999:blog-7384733.post-1088708097004666802004-07-01T13:41:00.000-05:002004-07-01T14:28:20.613-05:00

This is a great example of a solid marketing plan in action. Notice how the good doctor changes distribution over time? He starts with a pamphlet and moves into different distribution chanenls over time, and to gain more customers. Is Rodale out to simply make as many sales as possible, or does the publishing company want something that is longer lasting? The key to that answer is found later in

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com1tag:blogger.com,1999:blog-7384733.post-1088080164034950772004-06-24T07:09:00.000-05:002004-07-01T14:35:35.610-05:00

Employees at certain companies are blogging about work because their employers view it as good marketing. The idea driving this train is that the brand community becomes stronger. I have a few reservations about this concept. One, for some companies this could work nearly as promised. Users of the company's products will enjoy the interaction afforded by the blog. What about insurance companies?

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com4tag:blogger.com,1999:blog-7384733.post-1087959906016413122004-06-22T21:54:00.000-05:002004-07-01T14:37:10.126-05:00

The following story appeared on the front page of the Wall Street Journal. A Brazilian rancher understands that business practices must change to meet local customs. He also sees that ranching is more than simply selling to the local meat packer. And he is undaunted in his quest to extend his beef sales beyond the local market because he is competing with ranches in Argentina and Australia. These

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com2tag:blogger.com,1999:blog-7384733.post-1087838606713402482004-06-21T12:15:00.000-05:002004-06-21T12:23:26.713-05:00

This is the official blog for Marketing 3350, section 003, at Texas Tech University. Part of your participation grade will be determined by the quantity and quality of your postings. I encourage you to start threads in addition to posting comments. Please keep the messages civil. I will delete messages that I perceive as threatening, hostile, or rude. Your comments should be more than "ditto,"

Michaelhttp://www.blogger.com/profile/08141427447547237948noreply@blogger.com0