Advertising here, advertising there

Fellow student Avery Cowan submitted a link, which appears in the title, about advertisers' attempts to cut through clutter.

This article explains how advertising affects people’s daily lives. We see advertisements at the store, in the home, and on the street. Many advertisements are viewed and mentally noted without even realizing it. The article also looks at how advertisers seek out new, untraditional ways to get people’s attention. There is so much clutter in all advertising mediums these days that it is hard for companies and products to stand out among the others. The article goes on to point out that it is no longer the bigger budget has the best ads, but instead the most innovative and creative ways of presenting ads that capture a person’s attention. With advertising at an incredible high, it is easy to see how it can become an intrusion on people’s lives and daily activities. It seems that nothing is holding advertising agencies back from figuring out the newest and best way to get into people’s minds. In closing, the article refers to the movie Minority Report starring Tom Cruise and what the landscape might look like in 2054.