Oh Canada & Many Americans

Folio, a trade journal that covers the magazine industry, features three stories about the magazine market in Canada. The articles are posted here:

• Canada 1


• Canada 2


• Canada 3

As you read these stories, you should be thinking about chapters 2 through 4 from your text book. What strategy are Canadian publishers using to compete against the titles from the lower 48? To answer the strategy element, think about the 5 Ps.

Communication used to be intensely localized. With the advances in technology during the last 50 years, the United States successfully exports Levis, Marlboros, Hollywood, and now Information. What effect does that have on other countries such as Canada?

If Time, Sports Illustrated, and People sell strongly in Saskatchewan, then will those titles appear in England? Why or why not?