TTU MKTG 3350

Introduction to Marketing, MKTG 3350, serves as a required course to business majors at Texas Tech University. Through the use of teams, lectures, in class exercises and electronic discussions, students actively learn about the principles related to the discipline.

Wednesday, August 04, 2004

Finis Finally

We reached the end of our class. And I am happy. We put a lot into the course and, based on your comments, y'all got a lot out of it. I ...

Saturday, July 31, 2004

Advertising here, advertising there

Fellow student Avery Cowan submitted a link, which appears in the title, about advertisers' attempts to cut through clutter. This...

Tuesday, July 27, 2004

Rubric & SWOT Review

I have posted the rubric from the HCA case along with the SWOT we wrote in class. Please review them before submitting the SWOT and case for...

Monday, July 26, 2004

Chevy's Slow Going rEvolution

Update 07.26.04 Volkswagen announced declining profits and issued a profit warning in this Associated Press wire story . VW blamed every...

Hidden Cost to EDLP

Fellow student Rachel Griffin submitted the following comments Wal-Mart executes a nearly perfect marketing strategy, which is hard to be...

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